we're not a reading society

I'm sick of seeing TV advert about ‘Budaya Membaca'. Only in Malaysia you have to promote excessively to get people to read. For some unexplained reason, every time the advert was aired, numbness hitting me hard. The most irritating part is watching the 'actors and actresses' of the advert who seems trying harder to act like they're really into 'reading'.

Scene 1: Mom and dad in a car with 3 kids. Dad was curious because he hadn't heard any noise from the back seat and thought the kids were sleeping. Since he cannot turn away from the road ahead, mom twists her head to look at the back seat. *camera followed her * voila! Mom amazed like she had witness something extraordinary and announce the finding to dad. 'No... They’re not sleeping, they're reading!' she exclaimed, like 'reading' is an act of holiness. And when the camera focus to the kid, the one in the middle was reading ‘Ben 10’ coloring book (or was it?).

Scene 2: Teenagers in their huge motorbike which immediately will make you think about the infamous ‘Mat Rempit’ so to assume what they were up to …urmm… Racing in daylight? And they reached their destination, park their fit-for-race motorbike, and headed to the stairway. (at first, I have this thought that maybe they were up to learn some skill like ‘membuat kraftangan’) And oh! Here they are, get some book from the shelf and read it... in the library. Lots of teenagers around sedang membaca. Stupid TV Advert I ever seen. 1st the library looks as dull as ever. Wasn’t the environment that you usually see lots of people sit and were deep in their reading. Nak tunjuk remaja sekarang suka membaca? You think we’re bunch of idiots or what? 2nd, lots of people were reading in what’s clearly looks like a Pusat Sumber Sekolah and for god sake, they were trying so hard to read! Ha~ha~. Kill me.

Hey, whoever made that advert, go take a candid photos of people who takes reading as something naturally as smiling to strangers. Membaca tak semestinya kat library. Kat bustop nak tunggu bus ke, dalam LRT or Komuter or Bus rapidKL. Orang jaga kedai runcit or butik pun membaca… If Yasmin Ahmad still alive, wonder what her idea for ‘kempen mari membaca’ TV advert. Membaca tak semestinya baca buku. Baca majalah, baca newspaper, baca horoscope, baca komik, baca jampi… Ok, that’s really not the case. But seriously, I wouldn’t read my favorite books in library, unless the library provide expensive imported sofa or bed with Getha as mattress.



In this days of the-age-of-internet, you don’t see lots of people reading in library anymore (exception for Public Library with lots of leisure reading material) I mean, with the invention of e-book, you can even read e-novel with your hand phone. And people that are really into reading will bought their own book. Or go to some bookstores where you can read like crazy for free. No need for membership registration.

By 'read' here I mean, teenagers and kids. By 'reading material' I mean, leisure reading material that you usually read for pastime, just like the advert try to convey. By 'library' I mean, Public Library, heaven for leisure reading materials. An exception for researchers or the rest of us who read for life.

Reading is just not in our blood let alone society. Take it or leave it.